Social Media Management Can Improve Your Marketing

Social Media Management Can Improve Your Marketing
March 23, 2012 By admin Blog

Within the last couple of years, social media has truly taken off by leaps and bounds.  Many people are finding that it can be a very powerful tool for marketing a business. Whether people visit Facebook, Twitter, Google +, Pinterest, or Linked In, a business should take advantage of the mass of people who participate in these sites.  Social media management can help your business make use of this medium for brand promotion no matter what size your business is.

Many businesses have an in-house management team that handles their social media management, while other businesses hire companies who are experts in handling this aspect of business marketing.  In today’s world, maintaining contact with your customers and reaching out to additional potential customers can be done through social media.  Whether you are handling your social media management yourself or you hire a company to do it for you, you want to be sure that your posts add value, stay current, offer specials, and monitor feedback from your customers.

Adding value means that your posts are not random in nature.  While you can post almost anything through social media from a single line of text to an image or even a video, it is important that what you add is of value.  You want to enhance the lives of those who follow your media feeds and posts.  For instance, if there is an article that relates to your business that may be helpful to your customers, you could post the link on your wall associated with a call to action.

Once you begin your social media campaign, you want to be sure to stay current.  If all of your posts are weeks or months old, your following will drop off.  However, if you frequently add new posts or blog entries to your site and put the URLs of your posts on the wall, you will keep people coming back to check out what’s new.  Whether you are just discussing tips on using your product or the benefits of your services, keep the content fresh.

In this vein, offering specials helps to maintain loyalty.  Rewarding those who follow you on your social media is a great way to keep people checking back to see what the new specials are.

Whether you are handling it personally or have hired out your social media management, tracking the feedback from customers is very important.  Customers who provide positive feedback should be recognized and thanked, and negative comments should be addressed so that the customer can be satisfied.  As you can see, social media needs to be an important part of your marketing plans.